Launch a Five Ways Ed Pays Campaign and get students excited about education and the benefits of a college degree. (.pdf/392KB)
Five Ways Ed Pays | Campaign Materials
Five Ways Ed Pays
Download the Toolkit
Videos
Video: Five Ways Ed Pays
Watch this two minute video explaining the five ways education pays.
Campaign in Action
Video: Houston Bus Ads
Five Ways Ed Pays hits the road. Building college aspirations throughout the City of Houston.

Campaign Materials
The campaign consists of several components that can be combined to create an integrated and impactful campaign at the school district level. Creation of the Five Ways Ed Pays campaign materials were supported in part by the College Board’s Gene A. Budig Fund for First-Generation College Students.
Sample Materials
Full-color brochures, full-color posters, and 1-page flyer, all available in both English and Spanish.
- Brochure for school counselors, community organizations, after-school program coordinators, etc. (.pdf/1.58MB)
Spanish Version (.pdf/1.6MB) - Posters for school halls, classrooms, community and youth centers, etc. (.pdf/814KB)
Spanish Version (.pdf/820KB) - Tri-Fold for students, parents, Board of Education members, administrators, etc. (.pdf/90KB)
Spanish Version (.pdf/97KB)
To request campaign materials please work with your local College Board coordinator. For quantities less than 50, please use this order form (.xls/28KB).
Artwork for Public Service Ads
The College Board can provide campaign artwork for use in advertisements on school buses, mass transit, at school and college and university athletic events, billboards and in other media venues (e.g. radio, television, etc.).
Currently, there are nine states (Arizona, Colorado, Massachusetts, New Jersey, New Mexico, Nevada, Texas, Tennessee, and Utah) that allow advertisement on school buses. Please contact your College Board coordinator to find out more information on how we can assist you with this promotion vehicle.
Video
A two-minute video explains the Five Ways Ed Pays and serves to engage and motivate parents and students to take part in the campaign. The use of animated infographics makes this two minute video a compelling tool to engage and motivate stakeholders, parents and students to take part in the campaign.
Events
College Board support for district-wide or school-level events, bringing together the local community.
- Campaign Toolkit (.pdf/392KB)
- See the Campaign in Action
Event Communications
The campaign is a community wide effort. It is important to engage parents; youth and education advocates; local business and community leaders to support the event in various ways (financial, agenda participation, attendance, volunteers, giveaways, etc.).
Sample Event Flyers
- English (.pdf/500KB)
- Spanish (.pdf/516KB)
- Post Event Thank You Letter Sample (.rtf/12MB)
Call to Action
Resources point students and parents to BigFuture – an engaging website for college and career planning.
advocacy.collegeboard.org