Five Ways Ed Pays | Campaign Materials

Download the Toolkit

Launch a Five Ways Ed Pays Campaign and get students excited about education and the benefits of a college degree. (.pdf/392KB)

Videos

Video: Five Ways Ed Pays

Watch this two minute video explaining the five ways education pays.

Campaign in Action

Video: Houston Bus Ads

Five Ways Ed Pays hits the road.  Building college aspirations throughout the City of Houston. 

Video: Houston Rally

Delivering the message with excitement and community support.

Campaign Materials

Campaign Materials

The campaign consists of several components that can be combined to create an integrated and impactful campaign at the school district level. Creation of the Five Ways Ed Pays campaign materials were supported in part by the College Board’s Gene A. Budig Fund for First-Generation College Students.

Sample Materials

Full-color brochures, full-color posters, and 1-page flyer, all available in both English and Spanish.

  • Brochure for school counselors, community organizations, after-school program coordinators, etc. (.pdf/1.58MB)
    Spanish Version
    (.pdf/1.6MB)
  • Posters for school halls, classrooms, community and youth centers, etc. (.pdf/814KB)
    Spanish Version
    (.pdf/820KB)
  • Tri-Fold for students, parents, Board of Education members, administrators, etc. (.pdf/90KB)
    Spanish Version
    (.pdf/97KB)

To request campaign materials please work with your local College Board coordinator.  For quantities less than 50, please use this order form (.xls/28KB).

Artwork for Public Service Ads

The College Board can provide campaign artwork for use in advertisements on school buses, mass transit, at school and college and university athletic events, billboards and in other media venues (e.g. radio, television, etc.).

Currently, there are nine states (Arizona, Colorado, Massachusetts, New Jersey, New Mexico, Nevada, Texas, Tennessee, and Utah) that allow advertisement on school buses.  Please contact your College Board coordinator to find out more information on how we can assist you with this promotion vehicle.

Video

A two-minute video explains the Five Ways Ed Pays and serves to engage and motivate parents and students to take part in the campaign. The use of animated infographics makes this two minute video a compelling tool to engage and motivate stakeholders, parents and students to take part in the campaign.

Events

College Board support for district-wide or school-level events, bringing together the local community.

Event Communications

The campaign is a community wide effort.  It is important to engage parents; youth and education advocates; local business and community leaders to support the event in various ways (financial, agenda participation, attendance, volunteers, giveaways, etc.).

Sample Event Flyers

Call to Action

Resources point students and parents to BigFuture – an engaging website for college and career planning.