advocacy.collegeboard.org Launch a Five Ways Ed Pays Campaign and get students excited about education and the benefits of a college degree. (.pdf/392KB)
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Video: Five Ways Ed Pays
Watch this two minute video explaining the five ways education pays.
Campaign in Action
Video: Houston Bus Ads
Five Ways Ed Pays hits the road. Building college aspirations throughout the City of Houston.
For most students who go to college, the increase in their lifetime earnings far outweighs the costs of their education. But the real value of a college education, in addition to greater wealth, also consists of more security, better health, closer family and stronger community.
Education Pays 2010: The Benefits of Higher Education for Individuals and Society presents detailed data and research on the private and public benefits of higher education. Building on this, Five Ways Ed Pays sends a compelling message to parents and students — particularly first-generation, minority, and low income students — that college has the potential to transform their lives.
| College Aspiration | Student Reality |
|---|---|
Nearly 93% African Americans say college is part of their future plans. | Less than 57% African Americans enroll immediately following graduation. |
More than 91% Hispanics say college is part of their future. | Less than 63% Hispanics enroll immediately following graduation. |
Less than 46% Parents were confident about what it costs to go to college in their state. | Nearly 95% Students would have made different choices if they had known earlier about financial aid. |